Harvest Pantry Dynamic Code

Project Proposal

Harvest Pantry

Website Design & Development — Style Guide + Custom Build

A complete website design and development engagement for harvestpantry.com.au — a digital style guide and a fully custom, brand-led website built on Shopify or custom React. Designed to tell the Harvest Pantry story, educate customers, and send them straight to the freezer aisle at Woolworths.

Prepared For Harvest Pantry — Att: Esra Ozege
Prepared By Dynamic Code
Date July 7th, 2026
Valid For 30 Days
Harvest Pantry × Dynamic Code

Contents

01Introduction & Objectives02
02Scope of Work03
03Development Phases04
04Investment & Terms05
05Timeline & Next Steps06
06Past Work07
07Accept & Sign08

Introduction & Objectives

Introduction

Dynamic Code proposes a full website design and development project for Harvest Pantry. Harvest Pantry sells through retail — stocked nationally at Woolworths — not online, so the website has one job: build the brand. This project replaces the current single-page site with a definitive style guide and a custom-built, experience-led website that tells the story, educates customers on real nutrition, and makes "where to buy" impossible to miss. Delivered on Shopify or custom React, fully owned by Harvest Pantry.

Project Objectives

  • Elevate the brand online to match its national retail presence at Woolworths
  • Create a definitive digital style guide for web, social and future campaigns
  • Create an experience — story-driven, educational, and true to "Real Ingredients, Frozen Fresh"
  • Educate customers on ingredients, nutrition and how the range works
  • Make "Where to Buy" the primary conversion — every page drives shoppers to their nearest Woolworths
  • Ensure Harvest Pantry retains full ownership and can update content easily post-launch
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Harvest Pantry × Dynamic Code

Scope of Work

✦
Brand Restyle & Style Guide
  • Complete digital style guide document
  • Refined colour palette & typography system
  • UI components & spacing system
  • Photography & imagery direction
  • All fonts and assets handed over to Harvest Pantry
◎
Brand Experience & Education
  • Story-driven journey — from founders to freezer aisle
  • Ingredient & nutrition education woven through every page
  • "Find us at Woolworths" as the primary CTA sitewide
  • Trust signals — nutritionist-formulated, no added sugar, no nasties
  • FAQ, email capture & Instagram integration
◧
Page Design & Custom Build
Core Pages
  • Homepage
  • Our Story
  • Where to Buy / Stockists
  • FAQ
  • Contact
  • Privacy & Terms
Range & Product Pages
  • Our Range overview
  • Berry Gains product page
  • Green Glow product page
  • Tropical product page
  • Ingredients, nutrition & "how to blend" education
Growth Ready
  • How It Works section
  • Recipes / blog structure
  • Instagram feed integration
  • Email list capture
  • SEO foundations
⚙
Platform — Shopify or Custom React
Option A — Shopify
  • Custom theme built to the new style guide
  • Familiar admin — the team edits pages, products & content easily
  • Built-in tools for email capture & campaigns
  • Online selling already wired in if it ever becomes relevant — no rebuild
Option B — Custom React (Next.js)
  • Fully custom front-end — built purely for brand experience
  • Maximum speed, SEO & creative freedom for storytelling
  • Headless CMS so the team can edit content easily
  • No monthly platform fees
03
Harvest Pantry × Dynamic Code

Development Phases

Project Progress 0%
Phase 1
Phase 2
Phase 3
Handover

Phase 1 — Style Guide & Visual Direction

  • Brand audit & visual direction alignment
  • Digital style guide creation
  • Platform decision locked in (Shopify or custom React)

Phase 2 — Wireframing & Design

  • Wireframes for all key templates
  • High-fidelity page designs to the new style guide
  • Content structure & copy direction

Phase 3 — Development & Implementation

  • Custom build on the chosen platform
  • Content, product education & CMS setup
  • QA testing and mobile responsiveness
  • Analytics, Meta Pixel & SEO foundations
  • Launch preparation & DNS cutover

Platform Ownership & Management

  • Harvest Pantry retains full admin access and ownership
  • No platform lock-in
  • Full handover on completion — accounts, code and assets
  • Site remains fully manageable by Harvest Pantry post-launch
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Harvest Pantry × Dynamic Code

Investment & Terms

Project Investment

This project is scoped as a fixed investment covering the full engagement — style guide, design, custom brand-led build, QA and handover — on either platform (Shopify or custom React).

Website Design & Development — Style Guide + Custom Build $9,500 AUD
GST (10%) $950 AUD
Total Investment (Incl. GST)
$10,450 AUD

Payment Terms

  • 30% deposit to commence
  • 70% on completion, prior to handover

Validity

This proposal is valid for 30 days from the date of issue (July 7th, 2026).

Scope Protection

This investment covers the scope outlined in this proposal. Any work outside this scope will be quoted separately.

Handover, Training & Ongoing Support

  • Full site ownership remains with Harvest Pantry
  • Structured handover included
  • Training session included so the team can manage content confidently
  • Ongoing optimisation and support available post-launch (optional + billed separately)
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Harvest Pantry × Dynamic Code

Timeline & Next Steps

Timeline

  • Option A — Shopify: estimated delivery 3–4 weeks
  • Option B — Custom React: estimated delivery 4–6 weeks
  • Timeline subject to timely feedback and approvals

Next Steps

Proposal approval & platform selection →
Onboarding & project commencement
Completion of style guide & wireframing
Client approval before development begins
Development & launch
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Harvest Pantry × Dynamic Code

Past Work

Dynamic Code has been building websites, platforms and brands since 2012. A selection of recent work:

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Full-stack web application, brand identity and end-to-end marketing system. Ongoing partnership since 2020.

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Cunnies Gummies

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Bold e-commerce website and complete brand identity — built to convert with a standout visual presence.

swbrokerage.com.au
SW Brokerage

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flipsideenergy.com
FlipSide Energy

FlipSide Energy

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LMCT Petrol

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chekku.au
ChekkU

ChekkU

Website and complete brand identity — clean, purposeful design for a modern service platform.

And more at dynamiccode.com.au — over a decade of websites, platforms, brands and digital systems across every industry.

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Harvest Pantry × Dynamic Code

Accept & Sign

By signing below, you confirm that you have read, understood, and agree to proceed with this proposal under the terms outlined.

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